To cut the suggestion short, both are important until now. Online presence is important but people still prefer the “connection”. People do not buy or come to your invitation unless you establish that connection long time ago. But what if you’re new? Here’s our little advice to get started.
A brochure extends you, the representative of your event, or your business. It should be used with personal contact. If you speak in public about your Halloween party this coming November, bring your brochure to pass out. If you have a marketing plan in a specific location, you’re grooming for business referrals, give the brochure or email them if you have the list afterwards with a note of thanks. If you’re trying to get your foot in the door with a prospect, your website or social media accounts are likely to be met with” send me your brochure.” It’s important to have literature on hand for the follow-up.
These are all fairly haphazard distribution methods. You will probably want to make an orderly distribution effort when you first print a new brochure. Your mailing list might include all your current clients, your prospect list, and your referral network list. Include a cover letter with a simple statement explaining why you think each one should review your brochure. The letter might be slightly different for each list. Or design a reply card that turns your brochure into a lead generator.
When you’ve just paid a box of printing, you’ll feel much better if you know that it’s hurrying out there to work for you. The brochures not distributed in the initial mailing become your supply for filing future needs. If you want to know about how to print your brochure without breaking your bank. Here’s our link: https://24hourwristbands.com/shop/paper-printing/brochures
