The price point and the level of quality will make a huge difference in your business. That combination defines your customized items’ success. This is an important reminder to everyone. We think of a high- value product as “something that costs more than it’s worth it.” Like smart phones, we witness that cost more than…
Customized items such as can coolies, t-shirts, napkins, advertising round out your options in print media. This approach can be used ingeniously to reach geographically targeted markets with a high number of repeat exposures. Production is like that for other custom items ads basically, you assemble words and images into camera-ready art, but crafting the message…
Whether you do everything yourself, hire and manage a team of independent specialists, or go the advertising agency route, you first need to get your priorities straight. You’ve probably heard of the time/budget/quality equation. It likes this. In any project, you can reasonably expect to have two of these factors meet your expectations. But it’s…
Direct email means using one of the effective marketing tools online for the chosen audience who subscribe on your email lists. It asked for a lead and results in a response that fits into your sales cycle in a way that you have planned. It is specifically designed to help you sell your brand over the Internet…
The fundamental way ads sell is by dramatizing the benefits. That’s why people respond. The drama makes the benefits real to them in away that creates desire. There are several ways to create that drama. One, using product demonstration, for instance or humor or unusual visual approaches, or personalities with whom your audience will identify. We’re…
Timing of Incentives Using Customized Items
Once you’ve decided on the incentive, you must choose the timing of the delivery of the customized items. Timing can either immediate or delayed or a combination of the two. With an immediate-timing incentive, the targeted customer gets the reward just for showing up. There’s no requirement that he or she purchases the product or…
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