{"id":740,"date":"2019-10-21T00:22:51","date_gmt":"2019-10-21T05:22:51","guid":{"rendered":"https:\/\/24hourwristbands.com\/blog\/?p=740"},"modified":"2021-06-11T04:30:32","modified_gmt":"2021-06-11T09:30:32","slug":"why-customized-items-still-sell","status":"publish","type":"post","link":"https:\/\/24hourwristbands.com\/blog\/why-customized-items-still-sell\/","title":{"rendered":"Why Customized Items Still Sell"},"content":{"rendered":"

\"\"<\/p>\n

The fundamental way ads sell is by dramatizing the benefits. That\u2019s why people respond. The drama\u00a0makes the benefits real to them in away that creates desire. There are several ways to create that drama. One, using product demonstration, for instance or humor or unusual visual approaches, or personalities with whom your audience will identify. We\u2019re about to talk about this.
\nHow will you judge your ideas?<\/p>\n

\u201cHow will you know when you\u2019ve hit on an idea that can fuel a successful ad campaign? Advertising combines\u00a0the strategy, substance, structure and style. We\u2019ll talk about each and how you can make sure your ad idea measures up.\u201d<\/em><\/p><\/blockquote>\n

The Do\u2019s and Don\u2019t For Your Customized Items as Your Marketing Strategy<\/h2>\n

The creative approach directs you as a business. Here are some tips that apply to all.<\/p>\n

    \n
  1. Keep the message simple and the voice direct. Give your copy single-minded focus.<\/li>\n
  2. Develop several alternatives and then determine the best approach.<\/li>\n
  3. Be Specific. State facts plainly. Pin things down.<\/li>\n
  4. Speak person to person. Copy should sound natural when read out loud.<\/li>\n
  5. Emphasize the service, not the source. An ad should make readers want to buy before telling them where to buy.<\/li>\n
  6. Do something unusual, uncommon, unexpected. Be bold. If it makes someone nervous, then your idea has power. That\u2019s how you break through the clutter.<\/li>\n
  7. Look for a tagline. Pare down your benefits statements to a simple dramatic\u00a0phrase, like \u201csame day service, same great price\u201d. Then use it whenever the product or company is mentioned.<\/li>\n<\/ol>\n

    Don\u2019t<\/h2>\n
      \n
    1. Don\u2019t make promises you can\u2019t keep.<\/li>\n
    2. Don\u2019t let pleasing a committee take the guts out of your idea.<\/li>\n
    3. Don\u2019t accept ideas are off strategy without a compelling rationale for changing the strategy.<\/li>\n
    4. Don\u2019t start your copy with \u201cWe\u201d. Beware of arrogance!<\/li>\n
    5. Don\u2019t exaggerate claims. You\u2019ll lose your credibility.<\/li>\n
    6. Don\u2019t be too hard-sell. beating on your audience with boastful rhetoric can\u2019t hide a lack of real information.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

      The fundamental way ads sell is by dramatizing the benefits. That\u2019s why people respond. The drama\u00a0makes the benefits real to them in away that creates desire. There are several ways to create that drama. One, using product demonstration, for instance or humor or unusual visual approaches, or personalities with whom your audience will identify. We\u2019re […]<\/p>\n","protected":false},"author":7,"featured_media":1998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[100],"tags":[],"_links":{"self":[{"href":"https:\/\/24hourwristbands.com\/blog\/wp-json\/wp\/v2\/posts\/740"}],"collection":[{"href":"https:\/\/24hourwristbands.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/24hourwristbands.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/24hourwristbands.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/24hourwristbands.com\/blog\/wp-json\/wp\/v2\/comments?post=740"}],"version-history":[{"count":3,"href":"https:\/\/24hourwristbands.com\/blog\/wp-json\/wp\/v2\/posts\/740\/revisions"}],"predecessor-version":[{"id":2001,"href":"https:\/\/24hourwristbands.com\/blog\/wp-json\/wp\/v2\/posts\/740\/revisions\/2001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/24hourwristbands.com\/blog\/wp-json\/wp\/v2\/media\/1998"}],"wp:attachment":[{"href":"https:\/\/24hourwristbands.com\/blog\/wp-json\/wp\/v2\/media?parent=740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/24hourwristbands.com\/blog\/wp-json\/wp\/v2\/categories?post=740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/24hourwristbands.com\/blog\/wp-json\/wp\/v2\/tags?post=740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}