{"id":5271,"date":"2025-03-24T17:14:54","date_gmt":"2025-03-24T22:14:54","guid":{"rendered":"https:\/\/24hourwristbands.com\/blog\/?p=5271"},"modified":"2026-03-23T10:54:47","modified_gmt":"2026-03-23T15:54:47","slug":"creative-ways-to-use-branded-products-for-easter-promotions","status":"publish","type":"post","link":"https:\/\/24hourwristbands.com\/blog\/creative-ways-to-use-branded-products-for-easter-promotions\/","title":{"rendered":"Creative Ways to Use Branded Products for Easter Promotions"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/img.freepik.com\/free-photo\/easter-blue-decorations-bunny-eggs_23-2147759859.jpg?uid=R99140570&amp;ga=GA1.1.1058149411.1737638719&amp;semt=ais_hybrid\" \/><\/p>\n<p data-pm-slice=\"1 1 []\">As the holiday season approaches, businesses are looking for innovative Easter promotion ideas to boost sales and attract customers. Easter is more than just chocolate eggs and bunny-themed decor\u2014it\u2019s an excellent opportunity for brands to connect with their audience through creative Easter marketing campaigns. Whether you&#8217;re running a brick-and-mortar store or an online business, incorporating branded merchandise into your Easter marketing efforts can significantly enhance brand visibility and drive customer engagement.<\/p>\n<p>With consumers actively searching for Easter deals and holiday-themed products on Google Search and social media platforms, now is the perfect time to craft a unique and engaging Easter campaign. From limited-edition Easter giveaways to interactive games and virtual Easter egg hunts, there are countless ways to make your promotions stand out. The key is to create memorable experiences that not only encourage purchases but also foster customer loyalty.<\/p>\n<p>One of the most effective ways to integrate branded merch into your Easter marketing is by offering special Easter bundles. Packaging best-selling products with festive, limited-edition Easter-themed items can increase perceived value and incentivize customers to make a purchase. Additionally, Easter-themed pop-ups, surprise gifts with purchases, and interactive contests can generate excitement and keep your audience engaged.<\/p>\n<p>For businesses looking to maximize their digital presence, social media plays a crucial role in Easter promotions. Hosting virtual Easter egg hunts on Instagram or Facebook, launching creative TikTok challenges, or running exclusive Easter giveaways can help attract new customers while strengthening relationships with existing ones. These strategies not only increase engagement but also encourage user-generated content, further amplifying brand reach.<\/p>\n<p>This Easter, think beyond traditional sales tactics and leverage branded merchandise in fresh, interactive ways. Whether it\u2019s through limited-edition Easter products, themed contests, or special discounts tied to festive activities, your marketing efforts can create a lasting impact. Read on as we explore creative ways to use branded merch to make your Easter promotions a success.<\/p>\n<h2>Maximizing Easter Sales with Branded Items<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.surferseo.art\/a494d37f-1fad-4625-8731-0b62aa634950.png\" \/><\/p>\n<p>The Easter holiday presents a golden opportunity for businesses to increase revenue and attract more customers through creative Easter marketing ideas. One of the most effective ways to drive sales and engage your audience is through the use of branded items. Custom products not only reinforce brand recognition but also provide a unique and engaging way to connect with consumers during this festive season.<\/p>\n<h3>Building Brand Awareness with Easter-Themed Merchandise<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/img.freepik.com\/free-photo\/paper-sheet-water-near-bunny-ears_23-2147749096.jpg?uid=R99140570&amp;ga=GA1.1.1058149411.1737638719&amp;semt=ais_hybrid\" width=\"473\" height=\"283\" \/><\/p>\n<p>Branded items allow businesses to showcase their logo and messaging in a fun and festive manner. From personalized chocolate bunnies to custom Easter gift baskets, businesses can leverage these products to enhance their Easter campaign ideas. When customers receive promotional items, they associate them with the brand, increasing the likelihood of repeat purchases and word-of-mouth marketing.<\/p>\n<h3>Creating Excitement with Limited-Edition Seasonal Promotions<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/img.freepik.com\/free-photo\/easter-composition-with-decorated-easter-eggs-decorative-nest-wooden-surface_169016-10385.jpg?uid=R99140570&amp;ga=GA1.1.1058149411.1737638719&amp;semt=ais_hybrid\" alt=\"Easter composition with decorated Easter eggs and decorative nest on a wooden surface\" width=\"494\" height=\"282\" \/><\/p>\n<p>Consumers love exclusivity, and limited-edition themed merchandise is a great way to encourage sales. Offering branded items as part of holiday theme promotions can create urgency, leading customers to make purchases before products run out. For example, a retailer could launch a branded Easter countdown calendar filled with mini treats or discount codes, enhancing anticipation and engagement.<\/p>\n<h3>Driving Sales with Custom Easter Gift Baskets<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/img.freepik.com\/premium-photo\/beautiful-easter-basket-cute-gift-bag-white-table_392895-240367.jpg?uid=R99140570&amp;ga=GA1.1.1058149411.1737638719&amp;semt=ais_hybrid\" width=\"446\" height=\"263\" \/><\/p>\n<p>Easter baskets are a popular holiday purchase, and businesses can take advantage of this trend by offering custom-branded versions. By including company-branded items such as personalized mugs, tote bags, or gourmet snacks, businesses can add value to their offerings while subtly promoting their brand. This strategy not only encourages sales but also fosters customer loyalty.<\/p>\n<h3>Encouraging Engagement Through Easter Campaign Ideas<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/img.freepik.com\/free-photo\/happy-father-mother-painting-easter-eggs_23-2148452178.jpg?uid=R99140570&amp;ga=GA1.1.1058149411.1737638719&amp;semt=ais_hybrid\" width=\"513\" height=\"336\" \/><\/p>\n<p>A well-planned Easter campaign should incorporate branded merchandise to maximize its impact. Consider running social media contests where customers can win branded Easter-themed products. For example, a virtual egg hunt on your website or social media channels can generate excitement while driving traffic to your store. Engaging customers with fun activities ensures they interact with your brand in a meaningful way.<\/p>\n<h3>Enhancing Easter Brunch Experiences with Branded Items<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.24hourwristbands.com\/image\/upload\/d_shop_images:product:placeholder-image.jpg\/c_pad,ar_1:1,b_rgb:ffffff\/c_scale,w_352\/f_auto\/q_100\/shop_images\/product\/FullColorFoamCollapsibleCoolies_Easter_64348802e092b.png\" \/><\/p>\n<p>Easter brunch is a cherished tradition for many families, and businesses in the food and beverage industry can capitalize on this event by offering branded tableware. Restaurants, cafes, and hotels can use customized napkins, cups, and plates featuring their logo to leave a lasting impression on guests. This subtle branding technique enhances the dining experience while reinforcing brand visibility.<\/p>\n<h3>Boosting Sales with Holiday Hours and Special Discounts<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/img.freepik.com\/premium-vector\/special-offer-easter-sale-golden-rabbit-painted-eggs-smartphone-with-striped-shop-canopy_1129760-1319.jpg?uid=R99140570&amp;ga=GA1.1.1058149411.1737638719&amp;semt=ais_hybrid\" \/><\/p>\n<p>Adjusting holiday hours and promoting them through branded signage can attract more customers to your store during the Easter season. Additionally, offering discount codes with every purchase of a branded Easter product can further boost sales. Whether it&#8217;s a custom Easter bunny plush toy or a limited-edition mug, providing discounts on branded items gives customers an extra incentive to buy.<\/p>\n<h3>Strengthening Easter Email Marketing Ideas with Branded Incentives<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/img.freepik.com\/premium-photo\/easter-holidays-technology-people-concept-close-up-woman-hands-with-tablet-pc-computer-easter-eggs-colors_380164-122116.jpg?uid=R99140570&amp;ga=GA1.1.1058149411.1737638719&amp;semt=ais_hybrid\" width=\"453\" height=\"207\" \/><\/p>\n<p>Email marketing ideas for Easter should highlight exclusive branded items and promotions. Sending personalized emails featuring limited-time offers on branded Easter merchandise can drive sales and keep your audience engaged. Incorporating a discount code for customers who purchase Easter-themed products can further boost conversions.<\/p>\n<h3>Leveraging Social Media Channels to Promote Branded Easter Items<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/img.freepik.com\/premium-photo\/easter-holidays-technology-people-concept-close-up-woman-hands-with-colored-easter-eggs-plate-smartphone_380164-121890.jpg?uid=R99140570&amp;ga=GA1.1.1058149411.1737638719&amp;semt=ais_hybrid\" width=\"496\" height=\"227\" \/><\/p>\n<p>Social media is a powerful tool for promoting Easter-themed merchandise. By showcasing your branded items through visually appealing posts, stories, and influencer collaborations, you can reach a wider audience. Hosting giveaways featuring custom Easter baskets or personalized chocolate rabbits can generate excitement and drive traffic to your website or store.<\/p>\n<h3>Creating a Lasting Impression with Take-Home Branded Items<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.24hourwristbands.com\/image\/upload\/d_shop_images:product:placeholder-image.jpg\/c_pad,ar_1:1,b_rgb:ffffff\/c_scale,w_352\/f_auto\/q_100\/shop_images\/product\/CustomEverydayCottonToteBags_H_A_P_Y_Easter_HolidaysSpecialEvents_64c8140f5d6ee.png\" \/><\/p>\n<p>Businesses hosting Easter events or partnering with local communities to celebrate Easter can enhance brand recall by giving away branded souvenirs. Items such as reusable tote bags, custom water bottles, or themed keychains serve as long-term reminders of your brand, increasing the likelihood of future engagement.<\/p>\n<h2>Creative Ways to Use Branded Merch for Easter Promotions<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.24hourwristbands.com\/image\/upload\/d_shop_images:product:placeholder-image.jpg\/c_pad,ar_1:1,b_rgb:ffffff\/c_scale,w_352\/f_auto\/q_100\/shop_images\/product\/CustomEverydayCottonToteBags_Easter_Hoppy_HolidaysSpecialEvents_64c814275ec32.png\" \/><\/p>\n<p>Easter presents an excellent opportunity for businesses to engage with their audience through festive promotions and branded merchandise. From large-scale community events to in-store giveaways, Easter-themed promotional products can boost brand visibility, attract new customers, and strengthen customer loyalty. With the right merchandise, businesses can create an interactive and memorable experience for their customers while maximizing brand exposure. Here are some creative ways to incorporate branded merch into your Easter promotions.<\/p>\n<h3>Easter Egg Hunts with Branded Yard Letters<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/images.24hourwristbands.com\/image\/upload\/d_shop_images:product:placeholder-image.jpg\/f_auto\/q_100\/shop_images\/product\/Pre-Packaged_Happy_Easter_Yard_Letters_5ff8913c84997.jpg\" width=\"393\" height=\"377\" \/><\/p>\n<p>Hosting a community Easter egg hunt is a fantastic way to bring families together while promoting your business. Branded yard letters strategically placed throughout the venue can create a visually appealing and highly Instagrammable setting. These large, colorful letters spelling out festive Easter messages, alongside your brand name or logo, ensure that your business remains top of mind as families take pictures and share them online. Offering participants branded tote bags to collect their eggs can further enhance brand exposure, as these reusable bags will continue to promote your brand long after the event.<\/p>\n<p>Order here: <a href=\"https:\/\/24hourwristbands.com\/shop\/products\/pre-packaged-happy-easter-yard-letters\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/24hourwristbands.com\/shop\/products\/pre-packaged-happy-easter-yard-letters<\/a><\/p>\n<h3>Custom Stadium Cups and Shot Glasses for Easter Gatherings<\/h3>\n<p>Easter celebrations often involve family gatherings, outdoor picnics, and festive parties. Providing custom stadium cups and shot glasses as part of your promotional efforts can help your brand integrate seamlessly into these celebrations. Restaurants, cafes, and event organizers can serve beverages in branded stadium cups featuring Easter-themed designs, creating a fun and memorable experience for guests. Similarly, shot glasses with a playful Easter twist can be given away as collectible keepsakes, reinforcing your brand\u2019s presence in social settings. These drinkware items can also serve as limited-edition collectibles, encouraging repeat customers to return year after year for the latest design.<\/p>\n<p>Stadium cups: <a href=\"https:\/\/24hourwristbands.com\/shop\/products\/easter-hunt-is-n-the-hoppy-from-smith-family-16oz-stadium-cups-style-103795\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/24hourwristbands.com\/shop\/products\/easter-hunt-is-n-the-hoppy-from-smith-family-16oz-stadium-cups-style-103795<\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.surferseo.art\/589af93a-5518-4581-9c28-02ca7726fb19.png\" \/><\/p>\n<p>Shot Glasses: <a href=\"https:\/\/24hourwristbands.com\/shop\/products\/easter-hip-hop-happy-custom-clear-shot-glasses-1-75-oz-style-103835\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/24hourwristbands.com\/shop\/products\/easter-hip-hop-happy-custom-clear-shot-glasses-1-75-oz-style-103835<\/a><\/p>\n<h3>Easter Brunch with Branded Napkins and Can Coolers<\/h3>\n<p>Many people celebrate Easter with a lavish brunch or backyard barbecue. Businesses can collaborate with local restaurants, catering services, or event venues to provide branded napkins and can coolers for these occasions. Custom napkins featuring your company\u2019s logo alongside festive Easter designs can add an elegant touch to any brunch table, while can coolers ensure that drinks stay chilled in style. Whether used at a formal Easter gathering or a casual picnic in the park, these promotional items offer subtle yet effective brand exposure throughout the day.<\/p>\n<p>Napkins: <a href=\"https:\/\/24hourwristbands.com\/shop\/products\/easter-happy-to-all-my-peeps-2ply-economy-beverage-napkins-style-103902\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/24hourwristbands.com\/shop\/products\/easter-happy-to-all-my-peeps-2ply-economy-beverage-napkins-style-103902<\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.surferseo.art\/6dc46a59-1ec7-41dc-8aaa-46fe8d3eacd8.png\" \/><\/p>\n<p>Can Coolers: <a href=\"https:\/\/24hourwristbands.com\/shop\/products\/easter-full-color-foam-collapsible-coolies-style-103925\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/24hourwristbands.com\/shop\/products\/easter-full-color-foam-collapsible-coolies-style-103925<\/a><\/p>\n<h3>Limited Edition Easter T-Shirts and Tote Bags<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.surferseo.art\/fb913985-11b3-4b8c-b6ae-32e64b6cf537.png\" \/><\/p>\n<p>Seasonal apparel is always a hit, and limited-edition Easter-themed t-shirts and tote bags can drive customer engagement while serving as wearable advertising. Businesses can design t-shirts featuring fun Easter graphics, pastel colors, and catchy slogans that incorporate their branding. Customers who make a purchase over a certain amount can receive a free t-shirt, increasing sales while boosting brand recognition. Branded tote bags, featuring similar festive designs, can be used as reusable shopping bags or given away as part of an Easter gift bundle. These items not only offer practical value but also encourage long-term brand loyalty as customers continue to use them year-round.<\/p>\n<p>T-shirts: <a href=\"https:\/\/24hourwristbands.com\/shop\/products\/happy-easter-day-bunnies-bling-its-an-thing-unisex-basic-tee-t-shirts-style-117447\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/24hourwristbands.com\/shop\/products\/happy-easter-day-bunnies-bling-its-an-thing-unisex-basic-tee-t-shirts-style-117447<\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.surferseo.art\/c46cecee-836b-429e-944a-c0f75d98d387.png\" \/><\/p>\n<p>Tote Bags: <a href=\"https:\/\/24hourwristbands.com\/shop\/products\/holidays-special-events-easter-hoppy-custom-everyday-cotton-tote-bags-style-149335\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/24hourwristbands.com\/shop\/products\/holidays-special-events-easter-hoppy-custom-everyday-cotton-tote-bags-style-149335<\/a><\/p>\n<h3>Branded Key Rings as Easter Basket Stuffers<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/images.24hourwristbands.com\/image\/upload\/d_shop_images:product:placeholder-image.jpg\/f_auto\/q_100\/shop_images\/product\/Custom_Acrylic_Keychains_64f2573285a33.jpg\" width=\"335\" height=\"302\" \/><\/p>\n<p>Easter baskets are a staple of the holiday, and branded key rings make for excellent small promotional giveaways that can be easily included in gift sets. Businesses can design key rings in the shape of Easter eggs, bunnies, or other festive symbols, incorporating their logo in a subtle yet effective way. These fun and functional accessories make great giveaways at store checkout counters, in Easter gift baskets, or as rewards for social media contests. Since key rings are items that customers use daily, they serve as a constant reminder of your brand.<\/p>\n<p>Order here: <a href=\"https:\/\/24hourwristbands.com\/shop\/products\/custom-acrylic-keychains\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/24hourwristbands.com\/shop\/products\/custom-acrylic-keychains<\/a><\/p>\n<h3>Easter-Themed Giveaways and Social Media Contests<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/img.freepik.com\/premium-photo\/easter-concept-with-bunny-paper-decoration-with-copy-space-creative-photo_93675-84422.jpg?uid=R99140570&amp;ga=GA1.1.1058149411.1737638719&amp;semt=ais_hybrid\" width=\"404\" height=\"196\" \/><\/p>\n<p>To generate buzz around your Easter promotions, consider running social media contests where customers can win branded merchandise. A photo contest where participants share their best Easter-themed pictures while incorporating your products can drive engagement and increase brand visibility. Winners can receive a prize pack featuring a mix of your promotional items, such as a branded tote bag filled with an Easter t-shirt, stadium cup, key ring, and other festive merchandise. Encouraging customers to tag your business and use a specific hashtag will amplify your reach and attract new followers.<\/p>\n<h3>In-Store and Online Promotions with Free Branded Gifts<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/img.freepik.com\/free-photo\/happy-girl-showing-mobile-phone-with-easter-eggs-tulips-basket-table_23-2148066282.jpg?uid=R99140570&amp;ga=GA1.1.1058149411.1737638719&amp;semt=ais_hybrid\" width=\"430\" height=\"314\" \/><\/p>\n<p>Retail stores and e-commerce businesses can leverage Easter-themed promotional items as free gifts with purchase, encouraging customers to shop during the holiday season. For example, customers who spend a certain amount could receive a free can cooler or shot glass with an Easter design. These limited-time offers create a sense of urgency and exclusivity, motivating customers to take advantage of the promotion before it ends. Additionally, in-store displays featuring branded yard letters and Easter decorations can enhance the shopping experience, making it more festive and inviting.<\/p>\n<h3>Sponsorship of Community Events with Branded Merchandise<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/img.freepik.com\/premium-photo\/portrait-young-woman-holding-camera-table_1048944-22818146.jpg?uid=R99140570&amp;ga=GA1.1.1058149411.1737638719&amp;semt=ais_hybrid\" width=\"415\" height=\"222\" \/><\/p>\n<p>Many local organizations and churches host Easter events, such as charity drives, egg decorating workshops, and family-friendly celebrations. Businesses can sponsor these events by providing branded merchandise for attendees, such as stadium cups for refreshments, tote bags for giveaways, or t-shirts for event staff. Not only does this demonstrate community involvement, but it also ensures that your brand is associated with positive experiences and cherished memories.<\/p>\n<h2>End Note<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.surferseo.art\/594aa65d-7e38-464f-a9fb-fca91f4c3c01.png\" \/><\/p>\n<p>Branded merchandise plays a crucial role in making Easter promotions more engaging, memorable, and effective. By strategically incorporating promotional items such as yard letters, stadium cups, shot glasses, napkins, can coolers, tote bags, t-shirts, and key rings, businesses can maximize their visibility while adding value to their customers\u2019 holiday celebrations. Whether through in-store promotions, social media contests, community sponsorships, or exclusive giveaways, Easter presents a unique opportunity to strengthen customer relationships and leave a lasting impression. Embracing these creative strategies will not only enhance your seasonal marketing efforts but also foster long-term brand loyalty.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the holiday season approaches, businesses are looking for innovative Easter promotion ideas to boost sales and attract customers. Easter is more than just chocolate eggs and bunny-themed decor\u2014it\u2019s an excellent opportunity for brands to connect with their audience through creative Easter marketing campaigns. Whether you&#8217;re running a brick-and-mortar store or an online business, incorporating [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[28,373],"tags":[],"_links":{"self":[{"href":"https:\/\/24hourwristbands.com\/blog\/wp-json\/wp\/v2\/posts\/5271"}],"collection":[{"href":"https:\/\/24hourwristbands.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/24hourwristbands.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/24hourwristbands.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/24hourwristbands.com\/blog\/wp-json\/wp\/v2\/comments?post=5271"}],"version-history":[{"count":1,"href":"https:\/\/24hourwristbands.com\/blog\/wp-json\/wp\/v2\/posts\/5271\/revisions"}],"predecessor-version":[{"id":5272,"href":"https:\/\/24hourwristbands.com\/blog\/wp-json\/wp\/v2\/posts\/5271\/revisions\/5272"}],"wp:attachment":[{"href":"https:\/\/24hourwristbands.com\/blog\/wp-json\/wp\/v2\/media?parent=5271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/24hourwristbands.com\/blog\/wp-json\/wp\/v2\/categories?post=5271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/24hourwristbands.com\/blog\/wp-json\/wp\/v2\/tags?post=5271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}