Rouge is undoubtedly one of the highest pigment lipsticks ever that still trending today, considering that red was one of the most available vibrant colors. Rouge’s reddening effect was so desirable because it was believed to make you look healthy and fertile attracting wealthy men. For generations now people paint their lips or faces not necessarily as make ups but as ritual protection and this is common among spiritualist. They specifically wear naturally occurring colors such as black, yellow, and Red ochre. These created a trend that moved from a ritualistic practice for protection to recreational makeups.


As to why lipstick is perceived as attractive, there are several theories. One is that full lips are subconsciously connected to fertility and beauty. Lips are considered a sensual part of the body, and highlighting them can make women more attractive to the opposite sex

Lipstick draws attention to the lips and makes them stand out. it the simplest thing that each woman can put on every single day and feel beautiful.

Check out our SPF30 Broad Spectrum Lip Balm and Organic Lip Balm (USDA) Certified 


During the 1930s Lipstick sales rose, a series of psychology experiments have confirmed for the first time that while tougher economic times decrease desire for most items, they also reliably increase women’s yearning for products that boost their attractiveness to men even as many people fell into hard economic times. This phenomenon became known as the lipstick effect.


In the Roman Empire, both men and women wore lipstick as a display of wealth; only upper classes could afford lip paint made with (dangerous) mercury that came in fashionable shades of merlot and purple.

A University of Manchester study found that a woman wearing red lipstick capture’s a man’s gaze over three times longer than one who is wearing no lipstick at all.
The average American woman spends $15,000 on makeup during her lifetime, with $3,770 of that going towards lipstick.

On average, women consume about 4 to 9 pounds of lipstick over their lifetime! While this number differs between every makeup user and how often they wear lipstick, it affects everyone who wears lipstick.

In Pennsylvania in the 1700s, they could annul a marriage on the deceptive grounds that a man’s wife had used lipstick or other cosmetics during the couple’s courtship. One theory says that Lipstick emphasizes a woman’s sexuality. Applying any form of Lipstick or Lip balm to her lips, a woman is subconsciously revealing the look of her vaginal lips, in an effort to attract attention from men.  Some research says that teenage girls’ lips are brighter than older women, so women apply lipstick to appear younger and more attractive.

According to this statistic by Statista based on the United Nations data and Simmons National Consumer Survey (NHCS). 121.98 million women in the U.S. used lipstick and lip gloss in 2018. They projected this figure to increase to 123.47 million in 2020.

When religious leaders who thought cosmetics is sinful held a lot of sway, lipsticks were out.  When influential style icons, usually royalty, decided that they wanted to wear lipstick, lipstick came back in.


In, we have variety of lip balms to choose from. 100% perfect addition to your make up routine as a lip primer or base to smooth out lips and prevent lipstick from bleeding. Please note that all lip balm labels will have a statement of distribution by us and our location in Houston, TX 77083.

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